Memoryy

On the saddest day of his life, Shaun Hettinger stepped into a hotel elevator with a suitcase in one hand — and Snoop Dogg waiting inside.

It was a surreal collision of endings and myth, heartbreak and iconography. That moment became legend in his creative orbit — and the ignition point for the latest album from his indie-pop project, Memoryy.

A songwriter, producer, and composer with over two decades of experience, Shaun's path has unfolded across parallel creative worlds. He spent his 20s and 30s fronting and producing bands in Los Angeles and New York City, developing a melodic sensibility rooted in indie rock and synth-pop. That foundation evolved into a successful career in film and television, where he created the theme for Chelsea Handler's Netflix series, scored award-winning films, and composed music for global brands and major media platforms.

Now based in New Mexico, Shaun channels that cinematic instinct into Memoryy — a project where widescreen storytelling meets intimate songwriting. His music blends analog warmth and modern production, pairing synth-forward arrangements with emotionally direct lyrics that explore memory, identity, and transformation.

The name Memoryy reflects his core philosophy: looking back to move forward. Influenced by the romantic ache of artists like New Order and Phil Collins, and filtered through the atmospheric textures of Washed Out and Sombr, the project lives in the tension between nostalgia and reinvention. The extra "Y" signals evolution — a subtle shift that reframes the familiar into something new.

Across his work, themes of cycles, loss, and renewal emerge again and again — not as endings, but as transitions. Moments of collapse become moments of clarity. Stories fracture, then reassemble into something more honest.

For Memoryy, heartbreak isn't the ending.
It's the elevator ride up.